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Welcome Parents,
The Valley National Bank Kids First website is a safe and educational place for children to learn about saving money. We developed this website in conjunction with our highly popular Kids First Savings ClubSM Account. Our Kids First cartoon characters, Val and Lee, have become increasingly recognizable as a result of our series of television commercials which air on Nickelodeon and the Cartoon Network and highlight our Kids First Savings Club Account. You can view the series of commercials in the Kids First Theater located within this website. We felt it was appropriate to develop a website, based on the cartoons, where children would have fun while learning about the importance of saving money. On an ongoing basis, we will be adding new features and learning instruments to this website. Some of the enhancements will include educational games, calculators and tutorials.
The VNB Kids First website is fully compliant with the Children’s Online Privacy Protection Act of 1998 (COPPA), which regulates internet safety for children. Valley National Bank will not collect any personal information from your children for any reason. Nor will we use “cookies” or other technology to collect or track information about your children, such as their web activity. For further details regarding your privacy at Valley National Bank click Security, Confidentiality and Privacy Policy at the bottom of any page.
Thank you for visiting the VNB Kids First Website, we hope you’ll visit us again soon. For information on other Valley products and services visit us online at www.valleynationalbank.com or call our customer service center toll-free at 1-800-522-4100.
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